Search engine optimization, better known as SEO is used by a number of website owners so that they can increase the visibility of their websites. When any person searches for any of the keywords which are related to a certain website then the website gets the top priority among search results. There are various methods by which a person can promote his or her website so that it gets the maximum number of hits. Always surveying the related and competing sites and browsing through their content is always a good idea.
In this article, we try to work into the future and help the local small businesses as well as the agencies involved in search marketing to prepare for the future. Some of the upcoming trends might be -
1. Major change in the ranking method of SEO – Predictions suggest that the ranking method of the local SEO will undergo a rapid change. This might be caused due to the dissolution of the long used listing procedure which was done by third parties which were hard to control.
2. There will be a maturation of feature diversification – The local SEO industry will experience a rapid rate of diversification on the basis of features available which has been developing over last few years.
3. There will be features which enable voice search on platforms such as Google and Amazon – There will lot of new features which will come up in the local SEO market among which the voice search would be the most popular. Voice search would be very important because it will determine most of the important features of the most popular websites.
4. There will be highly specific details regarding the local market – Google is planning to include more details about the local businesses present in the market. This information would be available from the customers in the form of unbiased survey or feedback forms.
Some of the recent trends in the field of SEO, which are followed by most SEO services in India are –
Smartphones priority Index – Mobile phones have completely taken over the world of search marketing. In the past year smartphone searches had even surpassed the computer searches that too by a great margin. Even now mobile phones and desktop are no more equal. For this Google has come up with a new solution where it will give mobile searches more preference.
Visual Content - Video files have been one of the most searched options in every search engine in the recent past and it is believed that this trend is here to stay. Facebook also predicted that by the year 2020 video content will be the most preferred option in the internet.
Audio Searches - Voice search in the past was just considered as an extremity in the world of search marketing. But after the growth of mobile industry and voice recognition, it has become an essential part of every search made on the web. This has given a huge momentum to the voice search market.
Thus, we understand that SEO is one of those premium services which help increasing the attractiveness as well as the intelligence of the website so that they get the maximum number of hits from the various search engines. Read out the benefits of search engine marketing services.