Six Steps To An Optimized And Digital Marketing Content Workflow

Digital marketing is becoming one of the best ways to market any company because everyone is online these days, which means marketing must adjust to the user instead of the other way around. To be successful in digital marketing one must use a different, yet integrated approach that involves interaction, consumption and discovery. There are plenty of different options using some of the best digital marketing services India.

Content Planning

When it comes to planning the content there are some things that need to be looked at and kept in mind, including:
 

• Researching the customers and developing profiles for them
• Keywords and map topics and buying cycle for the major profiles
• Develop a content plan, including networks, social profiles, blog and website
• Create off-site content such as guides, reports, byline articles and blog posts by guests
• Use paid and organic content

These are extremely important and will help the company have great content.

Audits:

These are when a digital marketing India company will go through everything to ensure that it is all in working order. It includes:
 

• Audit of keywords, including the glossary and difficulty
• Digital assets and content
• Tech SEO
• External based links
• Social Media
• Competitive

These are important because without checking the various details there might be some mistakes that can cause problems and an audit will catch them.

Recommendations:

These are the things that will have to be looked at after the audit is done and before everything is fully put into action and includes:
 

• Replan the strategy and hypothesis based on the data from the audit
• Identifying the top priorities
• Create a timeline for the implementation
• Identifying external and internal resources

Off and On Page SEO Implementation:

There is plenty to implement when it comes to SEO, such as:
 

• Keyword mapping to the content
• Content optimization, such as creation and rewriting
• Mechanics of SEO such as internal links, URLs, code, page speed, crawl
• Building external links
• Social media profile optimization
• Digital assets optimization, including PDFs, documents, audio,video and images

Integration into Social Media:
 

• Alignment of social media profile using trigger keywords, themes and messaging
• Optimization of the social connections using SlideShare, Instagram, Flickr, YouTube, LinkedIn, Facebook, Twitter and Google+
• Optimization of the blog
• Development of social media network

Optimization and Performance Measurement:
 

• SEO such as share of the search results, links, traffic keywords, ranking
• Social, including mentions of keywords and brand, referred traffic, conversations, sentiment and engagement
• Content, including links, shares and page views

All of these are important and should be implemented for every company that is using any SEO based techniques. These will ensure that the brand gets seen and that the customer can interact and learn about what is offered.