Welcome Bing spam filters and Google Rating Colours � Farewell Authorship

Added On Sep 02, 2014

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It will be called a short stint for virtual authors who were getting recognition with Google’s John Mueller announcing the decision to pull support from Google authorship program. The news came via an out of the blue Google plus post and took the wind out of the sails of the community of virtual world marketing people.
google authorship photos
People were growing familiarity with profile photos of authorship; however this has been in the offing what with the December 2013 initiative by the company wherein the number of clips of author photos per query was reduced in accordance with the October, 2013 Pubcon promise by Matt Cutts. In 2014 June, the second cut came with complete author photo removal, with only by-lines for results of authorship and that too for only ones which were qualified. The primary reasons cited were that the feature did not prove as useful as it had been envisaged and that in the course of its three year spell, implementation was not done by many and even when done did not reap the desired benefits as not many authors could execute the mark up of authorship accurately.

Bing’s filtering and spam detection came in to focus recently with renewed algorithms providing higher quality filtration, detection and thereby a more potent combat to spam, resulting in enhanced quality of searches. Igor Randel, the Principal Development Manager of Bing Index Quality in a blog post elaborated on the manner in which Bing goes about counteracting unwanted search results and the spamming menace. In the blog he writes how Web spam is quite basically a set of techniques of SEO which are black hat and intend to fool the algorithms for search. The idea is to get a better page rank for better revenues. Igor also states the importance of counteracting it by saying how if spam results are taken out from results by popular search engines, it will bring about the demise of spamming, reduce malware and spam overlap and prevent the downward pushing of richer content.

Reports also came in about Google introducing a new method of ranking search results through colour coding them. It is being said that when one will search for queries of a local nature, five star ratings in gold or orange may be provided. Thus, Google is in the process of testing the stars through the use of various colour hues such as yellow, gray, red, green blue. Many are already witnessing this innovation and the responses so far have been in the positive primarily.