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SEO is a process and each process has a certain methodology to it. That simply means that SEO methodology is much different than it was 10 years ago. The methodology, or what can also be called standard operating procedure (SOP) changes from company to company in the details, but mostly it is the same everywhere.
The SEO procedures are the process by which all the crucial steps of the process, from start to finish, are carefully researched before a campaign is decided upon. This means that each and every step will be carefully planned out before it is executed. In our company, DigitalPugs, we employee a very strict procedures to ensure all the work is carefully completed.
The procedure is simple and takes into consideration what must be done both on the website and off the website including building link, posts on blogs and forums, article writing, social media marketing and much more.
While for the website concentration is required on a few steps to optimize the website. These steps include analyzing the website and researching anything else required, researching more advance keywords and phrases, and optimization as required by the search engines which includes checking the structure of the site, your meta tags and titles, the content, and even the images.
Once the major work has been completed, it is necessary to keep monitoring the data and the results to see if anything things to be changed to make things better. This is a constant requirement since everything can change day to day and to get to the top of the ranks one must be diligent. Sometimes things will need to be changed for different device searches including for the mobile phones or tablets.
Many standard procedures are the best it can be and do not allow for any employee to use scam strategies, which ensures you everything is clean. It is also required that a SEO methodology company keeps abreast of all the newest developments to ensure that they are doing everything that they can.
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