Practicing custom content makes life easier

Added On Aug 26, 2014

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Recent studies like the 2013 budget with its 30% dedication to custom contenthave revealed that companies producing custom content generate steadier and better revenue than the ones that cater to content of all genres. Although the Return on Investments (ROI s) can be rather challenging, it could be efficient and profitable if a system of content metrics are tracked effectively. With 80% of the decision makers preferring content to advertisements, 61% spending 50% of their time oriented to custom content with an inclination to purchase it is becoming imperative for companies to use the content metrics.
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Content marketing results in higher average website conversion rate by 2.9% and 0.5% of content marketing adopters and non-adopters respectively. Other figures feature an average of 3.4% and 1.8% higher e-mail marketing click through rate (CTR), and 7.6% and 1.0% of conversion rates from marketing response to marketing qualified lead (MQL).Today 87% marketers publish their content shared on social media on a daily basis, with optimal character limitation of 60 for blog titles. 46.3% higher shares are seen on blogs that features question marks than the ones without any punctuation marks.27% marketers who practice effective content metrics tracks web traffic, sales lead quality and quantity, social media sharing, SEO ranking, inbound and direct sales, customer loyalty, subscription growth etc.