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Pay Per Click

4 Useful tips for PPC Advertising in 2014

Approach towards PPC advertising is going to change slightly in 2014. Going for a budget review and trying out something new like Remarketing Lists for Search Ads can be useful. If you are an advertiser, you might be thinking of approaching PPC advertising in the same way as you did in 2013. But it...

Jan 15, 2014
Pay Per Click
How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

Pay Per Click data can really be useful in SEO if used properly. This article here tells you the ways PPC data can actually guide SEO, so that the firm earns profit. First and foremost, it is important to identify the PPC pages that are performing the best. If you are using Google Analytics, go t...

Nov 09, 2013
Pay Per Click
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